84: Nailing and Scaling, Providing Value, and Finding Community with Rebecca and Aaron Glade
“Passion trumps finances.”
Rebecca & Aaron Glade of Dakota Vintage are full-time vintage hunters that scour the U.S. to find the best pieces for their collectors. With two beautiful children in tow, they create funny, informative, and engaging content for Instagram that connects the reality of managing daily life with a shared passion for vintage. They are “live” weekly on Instagram and manage six shops across multiple platforms to keep serving new collectors with many different interests. Their true passion, however, is serving communities of collectors by bringing new life to abandon, discarded, or rescued treasures.
SHOW HIGHLIGHTS & TAKEAWAYS:
- Connecting collectors to other collectors.
- Five tips to starting your reselling business.
- How anything collectible can take you down a rabbit hole!
- How they put 70,000 miles on their car as they hunted for vintage treasures for their business.
- The categories that sell well on what platform, including Fairyland, sale and pepper shakers, and kitsch.
- How they add humor to their multiple social channels.
- Live “unboxings” on Instagram and their “barn finds.”
- Their fun video content.