101: Building Your Brand Online with Authentic Video Content with Andrea of Tyson Curates
“There are endless reasons to thrift!”
Tyson Curates is a woman-owned and run shop based in northeast Florida. Andrea’s love for secondhand pieces began with furnishing her first apartment and from there it began to overflow into friends and family's homes and then in January 2020, she opened a little Instagram page to share with more people. What started as finding a few fun things in small thrift stores or garage sales has now expanded to estate sales, auction houses, and traveling to new cities to source items. Andrea is an advocate for secondhand shopping for the style of course, but more importantly for the environmental impact. With fast fashion booming and large corporations thriving this sends so much to the landfill every single day, buying used saves pieces from that and directly impacts the environment in a positive way.
SHOW HIGHLIGHTS & TAKEAWAYS:
- Embracing the slow fashion eco-conscious mindset and celebrating “dopamine décor.”
- How she has made her own brand by focusing on selling on Instagram.
- Her approach to video content and her advice to resellers on how to create authentic video content.
- Thrift flips: How she does them.
- The stories behind her favorite pieces, including her love of lettuce ware.
- How she researches an item.
